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  • Friendly City Location NOW OPEN!

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    Friendly City Location NOW OPEN!


    Harrisonburg, VA - Sole Focus Running, a leading retailer of running shoes and gear in the central Shenanadoah Valley, has announced the opening of its second location in Harrisonburg, VA. The new store is located at 421 N Main Street and offers a wide selection of running shoes from trusted name brands such as Brooks, Hoka, New Balance, Altra, On Running and more as well as fun running gear and essentials for runners and walkers. 

    In addition to carrying the latest in running footwear, Sole Focus Running offers assesments and fittings for runners, walkers and folks who come in to the shop looking for solutions to common foot and stabilty issues. Sole Focus Running will also host some fun and educational events such as fun runs with shoe demos and running clinics to help share the passion and educate runners. 

    "We are thrilled to be opening our second location in Harrisonburg," said Heidi Austin-Cook, owner of Sole Focus Running, "We're excited to bring our passion and knowledge of all things running to this community that already has a strong running base. We are here to support runners and hopefully win more folks over to living more active lifestyles."

    Heidi and her husband, Taulsa, opened her first location in Staunton, VA in 2016. "We have seen a boost in the presence of runners and walkers since opening our shop in Staunton. Local race numbers are up, the city trails are getting used more and we are constantly hearing praises from the community of how great it is to have this resource so close by." says Heidi, "we are really hoping for the same in Harrisonburg."

    Sole Focus Running is committed to providing their customers with the best possible experience, both in-store and online. The new location is now open and folks are invited to stop by and check out the space. 

    For more information, please visit www.solefocusrunning.com



    Need Assistance? Call or Text us during business hours for help with shoe selection

    Staunton: 540-466-5674

    Harrisonburg: 540-688-6033


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